Why Route660
Route660 isn't another travel website. It's a smarter way to discover experiences worth traveling for.
The Spirit of Route 66
For decades, Route 66 represented freedom, discovery, and the excitement of finding places you never knew existed.
A modern road to experiences worth finding.
People finally had the automobile. What they needed was a reason to venture off the beaten path.
Today nearly everyone carries a smartphone. Finding information isn't difficult anymore. Finding the right experiences is.
Route660 takes the spirit of Route 66 and multiplies it. Not just a highway, but an entire platform built to help travelers discover hidden attractions, local restaurants, unique shops, unforgettable adventures, and the places that deserve to be found.
For businesses, Route660 isn't another advertising platform. It's a chance to showcase what makes them special without getting buried beneath companies with larger advertising budgets.
Route 66 helped people discover America.
Route660 helps people discover experiences.